The Chefs Table

A collection of newsletters for chefs from wvfarm2u.org

What’s Your Story?
There is a lot of information about restaurant marketing on the Internet.  One of the more prominent is Joel Cohen’s blog (The Cohen Restaurant Marketing Group - READ MORE>

Fresh Ingredients, Unique Locally Grown Products, and Partnerships Keys to Success:

The Internet and explosion of food-oriented magazines are replete with stories of chef's that are seeking unique, fresh, and local ingredients to add flavor to their menus. Starting back in California in the 1970’s, the story is not new. But in recent years,  READ MORE>

Saving Money in the Wrong Places:

ecently, Fox's reality TV show, Kitchen Nightmares brought home some important lessons about making it in a tough market.  If you haven't seen the show, it is a reality type TV show in which, Chef Gordon Ramsay, READ MORE>

Promoting your Restaurant
You can't sell food if you don't have customers.  So what are some things you can do to draw in the business?  The Quantified Marketing group, E.W.Cromwell, Marnie Hunter,  READ MORE>

A Common Market Brand
When several independent coffee shops in Philadelphia felt threatened by plans of a national chain (guess who) moving into their neighborhoods, they banded together and found that they actually made more money in cooperative competition. By sharing marketing, promotional events, and READ MORE>

Food for Thought
I have always loved farmers markets! I grew up in the Lancaster County area of Pennsylvania where my READ MORE>


Buy Local - More than just a trend
From everything that I read in the trade journals, one of the main trends in restaurants now and for the next few years at least is something that I have a great deal of interest in—the buy local movement.  So I thought that it would be good if there were a place...READ MORE>


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